Cheryl Deschenes' Blog
There is no surefire formula to craft the perfect home listing. Instead, a seller must allocate the necessary time and resources to ensure a listing hits the mark with buyers. If a seller fails to do so, this individual may struggle to stir up interest in his or her home. Perhaps worst of all, this seller's home may linger on the real estate market for an extended period of time.
Ultimately, there are lots of things a seller can do to craft an engaging and informative home listing. These include:
1. Focus on the Positives
Think about why a buyer may consider your house over other available properties. Then, you'll be better equipped than ever before to highlight your home's positive aspects in your listing.
It may be beneficial to consider what makes your house unique as well. If you include details that show buyers why your home is a one-of-a-kind residence, you may be able to increase the likelihood that buyers will want to view your house in-person.
2. Provide Accurate Information
There is no reason to stretch the truth in your home listing. In fact, doing so may actually slow down the home selling process. But if you include accurate information about your residence in your listing, a buyer can use your listing to determine if your house is the right choice based on his or her individual needs.
When it comes to crafting an effective home listing, a straightforward approach is ideal. Thus, avoiding jargon is crucial, particularly if you want your listing to make a positive impression on buyers.
3. Include High-Resolution Images
Although your listing may include great information about your house, you may want to incorporate high-resolution images of your residence into your listing. That way, you can show buyers the true beauty of your house.
Of course, before you take photos of your home's interior and exterior, you should perform house cleaning and maintenance. Because if you incorporate photos into your listing that portray your house in a negative light, it may be difficult to generate interest in your residence.
For those who require extra help as they put together a home listing, working with a real estate agent may be a good idea. A real estate agent is a house selling expert who can help you create a listing that matches your expectations.
Typically, a real estate agent will meet with a home seller and learn about this individual's property selling goals. He or she next will help a seller craft a listing. Finally, when a listing is ready, a real estate agent will add a seller's residence to the housing market and promote the home to buyers.
To achieve the best-possible results during the home selling journey, it helps to craft a listing that is easy to understand and provides valuable information about a house. Thanks to the aforementioned tips, you can create a home listing that may help you garner interest in your residence as soon as it becomes available.
It may be tempting to call an expert (and sometimes, you can't avoid doing so) to fix something or to enhance the decor of your home, but some projects are surprisingly easy to do. Tackling DIY projects at home has never been easier, thanks to the availability of tools and products designed just for homeowners. You won't have to pay contractor's rates -- and can have a custom look you'll love -- when you try one or more of these projects.
Upgrade your Shower: Get an immediate boost to your shower when you swap out the old shower head for something new. Removing the old head and adding a fancy new one -- whether you want something adjustable or a spa-worthy rain shower. You won't need many tools and can remove the old head, clean things up, then add the new one in about an hour. You'll love the satisfaction that comes from doing this yourself, and be able to buy a more expensive shower head without blowing your budget, too.
Paint a Room: Leave the cathedral ceilings and complicated spaces to a pro, but if you just need a quick color change in a bedroom, you can generally DIY it for about a quarter of the cost of hiring someone to do it. Expect to spend several hours over the course of the weekend and invest the savings into quality equipment and paint you'll never have to touch up or worry about.
Prepare the Garden: Shoveling out a 10x10 space sounds less than appealing to most of us, but you can rent a tiller from a local home improvement store and DIY this space in under an hour. You'll be able to focus instead on the planning and planting -- not the grueling digging -- when you take this approach. If you can push a lawnmower, you can use a tiller to prepare any area for planting in a hurry.
Assemble Furniture: You can hire someone to do it, or pay a fee for the store to assemble things, but if you have some spare time and a few tools, most items can go together very swiftly. Use the time to binge watch a new program and DIY the assembly. You'll save money and get the satisfaction that comes from knowing you can do things yourself.
Powerwash: There are many powerwasher brands on the market today that offer a lot of cleaning for a small price. A contractor could charge you hundreds of dollars each time you need the service, or you can spend about a hundred one time and get a unit of your own. These smaller, more compact models still pack plenty of punch and can be used for decks, porches, patios and on your home itself with ease.
Simple projects like these build your skills and your inventory of supplies and tools. If you have a project in mind that can be safely done, it is worth exploring your DIY options -- you could end up leanring something new and creating a finished look you'll love.
Although you might have a home selling timeline in place, there may be instances where changes to your plan are required. These include:
1. You are listing your home in a buyer's market.
If you add your house to a buyer's market, you likely will face lots of competition from rival home sellers. As such, it may be difficult to enjoy a fast, profitable home selling experience if you fail to promote your residence accordingly.
To succeed in a buyer's market, you'll need to be patient. But if you can find ways to differentiate your house from the competition, you could maximize your home sale earnings.
Oftentimes, it helps to revamp a house's curb appeal. By mowing the front lawn and performing various home exterior improvements, you can help your house make a positive first impression on potential buyers.
You also should spend some time removing clutter from inside your house. That way, you can make it easy for buyers to envision what life may be like if they purchase your home.
2. You are struggling to stir up interest in your house.
After you add your house to the real estate market, it may be several weeks or months before a buyer submits an offer to purchase your residence. And if you're committed to optimizing the value of your house, it is important to wait for the right offer before you finalize your house sale.
If your home initially fails to stir up interest among buyers, there is no need to worry. In fact, there are many things that you can do to ensure your house hits the mark with buyers.
Generally, it is a good idea to establish an aggressive initial home asking price. This price should account for your house's condition, age and the current state of the real estate market.
It typically is beneficial to consider the homebuyer's perspective as well. Because if you understand why a buyer may be interested in your house, you could discover ways to help you house stand out in a competitive real estate market.
3. You have yet to hire a real estate agent.
Finding a real estate agent who can help you sell your house is key. Yet if you fail to employ an expert real estate agent right away, it may be difficult to enjoy a quick, seamless home selling experience.
Real estate agents are available in cities and towns nationwide, and these housing market professionals are happy to assist you in any way possible. If you need a real estate agent who can help you list your house and promote it to dozens of potential buyers, you should have no trouble finding an agent who matches or surpasses your expectations. Or, if you want to find a real estate agent who can offer tips throughout the home selling journey, you can choose from many potential candidates in your area.
Remember, be flexible as you proceed along the home selling journey, and you can increase the likelihood of achieving the best-possible results.
There are a lot of factors that can cause one house to sell quickly, while others in the neighborhood languish on the market for months.
In many cases, homes are scooped up because of a desirable location, a great school district, or irresistible curb appeal.
While all buyers have their priority items and wish lists in mind when shopping for a new home, final decisions are often based on psychological factors, emotions, and gut feelings -- not just cold, hard facts!
If you're getting ready to put your house on the market, here are a few strategies for improving your chances of making a fast sale:
Good feelings help sell houses. Prospective buyers are going to be drawn to your house if it looks impeccable from the street and well cared-for on the inside. When your home conveys a sense of pride in ownership and attention to detail, it sends a positive psychological message to house hunters. Very often, the power of suggestion can work in your favor when you're trying to make a favorable impression on potential buyers. Displaying fresh flowers, an appetizing bowl of fruit, or even table settings in your dining room or kitchen can help create a more inviting, appealing atmosphere. The right furniture arrangements can conjure up images of family gatherings, intimate conversations, or relaxing afternoons on the backyard deck.
Clutter creates discomfort. If you notice visitors side-stepping past your furniture or walking through your home as if they're navigating a maze, that's a sure sign your house is cluttered. Too much furniture or furniture that's too large and bulky for the space it occupies will make your rooms look and feel cramped. Creating a feeling of spaciousness and openness, on the other hand, helps bring out the best in all areas of your home.
Small touches make a difference. Displaying vases of fresh-cut flowers, an appetizing bowl of fruit in the kitchen, or colorful, new towels in the bathroom can help enhance the ambiance of your home. When conditions permit, the smell of fresh muffins, bread baking, or coffee brewing can infuse your home with a comforting and inviting fragrance. A house that looks and smells clean will also help create a positive multi-sensory experience for your visitors.
The right price can clinch the deal. Ideally, the price of your home should be based on comparable properties in your neighborhood and what they recently sold for. If your home is not in the same ball park, you could easily scare away qualified buyers who would otherwise be ready to make an offer. Working with a real estate agent can help ensure that you're house is competitively priced and that it doesn't linger on the market longer than necessary. Once you get caught in that cycle, the perceived value of your home and it's overall desirability can begin a downward slide. Take steps to prevent that from happening by having a comparative analysis done.