Cheryl Deschenes' Blog
Your luxury home is a major investment, so it’s important to make sure that you’re approaching the selling process the right way. Selling a luxury home comes with certain challenges that you’re less likely to encounter with a non-luxury home. Luxury homes aren’t as numerous overall, so you’ll have to work harder to attract more buyers. According to the National Association of Realtors, only 13 percent of first-time and repeat home buyers purchased homes costing $500,000 or more, and only 9 percent purchased homes measuring 3,501 square feet or more. Keep the following tips on selling luxury homes in mind before putting yours on the market.
Get the Pricing Right
Determining the right price for a luxury home can be a challenge. You might not have other comparable homes nearby to help you figure out your listing price, or your home might have special features that could make it worth more. Asking for too much for your luxury home could mean that it ends up staying on the market longer than you expected, especially since the number of buyers for these homes overall tends to be smaller. Asking too little means you’re missing out on getting what your luxury home is worth.
Think Twice About Open Houses
Open houses are a common part of the marketing process for non-luxury homes. However, you might not want to have them for you luxury home. Anyone can attend open houses, which means you’re likely to have people stop by who have no intention of making an offer on your home. In addition to wasting your time, these open houses could also make it easy for criminals to target your home. Instead of open houses, consider arranging private showings for buyers who have a genuine interest in purchasing your home and the financial ability to do so.
Use High-Quality Photos and Videos
When marketing your luxury home, make sure you use high-end cameras for photos and videos. The quality of these can have a huge impact on how successful your online and offline marketing efforts are. High-quality photos and videos are an important part of attracting buyers and making an initial favorable impression on them.
Find an Experienced Real Estate Agent
When you work with a real estate agent to sell your home, make sure that you find one who has experience in the luxury market. Selling luxury homes involves taking different factors into consideration compared to selling non-luxury homes. A real estate agent without this experience might have a more difficult time selling your home or overlook important ways to attract the right buyer. Real estate agents with in-depth knowledge of how to sell luxury homes provide you with valuable help when your home is on the market, including helping you determine the right price for it.
The home selling journey sometimes can be long and complicated. Lucky for you, we're here to address home selling challenges and ensure you can seamlessly list your house and maximize your home sale earnings.
Now, let's take a look at three tips to help you approach the home selling journey with confidence.
1. Learn About Your Home's Strengths and Weaknesses
Let's face it – even though you've allocated significant time and resources to upgrade your home over the years, your house is far from perfect. Fortunately, if you take an objective look at your residence, you can identify problem areas and address them before you list your house.
In many instances, it helps to conduct a house inspection prior to adding a home to the real estate market. This inspection enables a property expert to assess your residence and provide valuable feedback. Then, you can use a home inspection report to prioritize house improvements.
For home sellers, it is important to do everything possible to transform various home weaknesses into strengths. If you perform home repairs, you may be able to boost your house's value. Plus, completing home repairs may help you differentiate your residence from the competition and speed up the house selling journey.
2. Analyze the Real Estate Market
The real estate market moves quickly, and a buyer's market today could morph into a seller's market tomorrow, or vice-versa. If you learn about the real estate market, however, you may be able to identify opportunities to distinguish your residence from comparable houses in your city or town.
For example, if you find that houses are selling at or below their initial asking prices and take many weeks or months to sell, you may be operating in a buyer's market. To differentiate your house in a buyer's market, you may want to upgrade your residence's curb appeal. Also, it may be beneficial to set an aggressive initial home asking price that is sure to garner buyers' attention.
3. Work with a Real Estate Agent
When it comes to selling a residence, it helps to work with a housing market expert. If you hire a real estate agent, you can get the help you need to streamline the house selling journey.
A real estate agent is dedicated to helping you achieve the best-possible results. He or she first will learn about your home selling goals and craft a custom house selling strategy for you. Next, a real estate agent will promote your residence to the right groups of prospective buyers and set up home showings and open house events. And if you receive an offer to purchase your home, a real estate agent will provide a recommendation about whether to accept, reject or counter this proposal.
If you need assistance as you get ready to sell your home, you may want to contact a real estate agent. By working with a real estate agent, you can receive extensive support as you navigate the house selling journey.
Unfortunately, selling a house sometimes can be a long, complicated process. And if you're not careful, you risk costly, time-consuming mistakes that may prevent you from achieving your home selling goals.
When it comes to selling a house, it helps to plan ahead as much as possible. Lucky for you, we're here to teach you about the home selling journey and ensure you can enjoy a fast, seamless home selling experience.
Now, let's take a look at three tips to simplify the home selling process.
1. Boost Your House's Curb Appeal
The first impression that your home makes on potential buyers can have far-flung effects on the home selling journey. If your house dazzles homebuyers, you may increase the likelihood of a quick, profitable home selling experience. On the other hand, if your home misses the mark with buyers, you may struggle to stir up interest in your house.
Perform home exterior upgrades to enhance your house's appearance. Mow the lawn, trim the hedges and clear debris from any walkways. Also, repair any cracked or damaged siding to further bolster your house's appearance and ensure homebuyers will fall in love with your house as soon as they see it.
2. Eliminate Clutter
Clutter may dominate your home's interior, and if you don't clear it out, you risk missing out on opportunities to sell your house.
Fortunately, there are many ways to eliminate clutter. For example, a yard sale is a quick, effective way to sell assorted items before you list your residence. Or, you can list items online or donate them to charity.
If there are various items you want to keep, you may want to rent a storage unit. With a storage unit at your disposal, you can keep a wide range of items safe and outside your home until your residence sells.
3. Collaborate with a Real Estate Agent
A real estate agent is a housing market expert who is committed to helping home sellers achieve the optimal results. He or she will work with you throughout the home selling journey and ensure you can enjoy a successful home selling experience.
Usually, a real estate agent will meet with you, learn about your home and craft a personalized home selling strategy. This housing market professional then will promote your residence to buyers and host open house events and home showings. Furthermore, if a homebuyer makes an offer to purchase your house, a real estate agent will help you review this proposal and determine whether to accept, reject or counter it.
A real estate agent also will respond to your home selling concerns or questions. Thus, if you are uncertain about how to navigate the home selling journey, a real estate agent is ready to offer guidance.
There is no need to stress as you get ready to list your residence. Take advantage of the aforementioned tips, and you can eliminate the guesswork commonly associated with selling a house.
After you receive an offer to buy your house, you likely will have only a short period of time to determine whether to accept this proposal. As such, pressure can add up quickly, which often can make it tough to make the best-possible decision.
Fortunately, we're here to help you analyze your options and determine how to proceed with a homebuying proposal.
Let's take a look at three steps that every home seller should take after receiving a homebuying offer.
1. Weigh the Pros and Cons
Make a pros and cons list to examine a homebuying proposal – you'll be glad you did. With this list, you can assess the advantages and disadvantages of accepting a homebuying offer and proceed accordingly.
If you accept an offer, you can move forward in the home selling process. On the other hand, if you don't feel that an offer matches your expectations, there may be no reason to accept this proposal.
2. Evaluate Your Home Selling Goals
Consider your home selling goals as you evaluate an offer to buy your house. By doing so, you can determine whether an offer falls in line with your goals.
For example, if your goal is to sell your house as quickly as possible, the amount of the offer may not matter. In this scenario, you may want to accept a homebuying proposal to accelerate the home selling process.
Comparatively, if your goal is to maximize your profits, you will need to determine if a current offer is the best proposal that you could receive. If the answer is "Yes," then you may want to proceed with a home sale. Or, if the answer is "No," you may want to reject or counter a buyer's proposal.
3. Consult with a Real Estate Agent
Let's face it – evaluating a homebuying proposal can be difficult, particularly for a first-time home seller. If you consult with a real estate agent, however, you can get the help you need to make an informed decision about an offer.
A real estate agent can offer lots of housing market data to help you understand the current value of your house. Plus, this housing market professional can provide recommendations about whether to accept, reject or counter a homebuying proposal.
Perhaps best of all, a real estate agent will serve as a guide throughout the home selling journey. He or she can keep you up to date about any offers on your house, perform deep analysis of all homebuying proposals and ensure you can determine the best course of action on any offer, at any time.
Let's not forget about the housing market expertise that a real estate agent possesses, either. A real estate agent understands there is no such thing as a "bad" question. Thus, a real estate agent will respond to any home selling queries that you may have.
Take the guesswork out of assessing a homebuying proposal – use the aforementioned steps, and you can determine whether to accept an offer on your house.
If you’re selling your home it can be frustrating when you aren’t receiving any offers. Perhaps you’ve heard that it’s a seller’s market and that the offers on your house would be flying in. However, it’s more complicated than that.
Whether or not your house receives offers is determined by a number of reasons--some that in your control, others that aren’t. But, that doesn’t mean you have to give up and sell your house at a low price.
In this article, we’ll discuss what to do if your house just isn’t selling. We’ll talk about some reasons why people may be hesitant to bid, to inquire about a showing, and to seal the deal and purchase your home.
Revisit the comparable properties
If your home has been on the market for a while, it’s a good idea to check out the other recent homes in your neighborhood to see how their prices compare to the listing price of your home. Since the market fluctuates, other sellers could be adjusting the cost to reflect the current rates, leaving yours higher than it should be.
When pricing your home, make sure you are comparing your house to those that have actually sold. Using houses that have been on the market for a while as a baseline might mean you’ve priced your home too high to sell just like theirs.
Also, make sure you are using houses that share many of the common features that yours does. This can include:
The year the house was built
Number of bedrooms and baths
The lot size
The condition of the home
Remember, it isn’t all just about location.
Getting more leads
If people aren’t making inquiries about your home, there are a few things you should check up on. First, make sure your listings are updated and accurate. The contact info should be easy to find, and you or your real estate agent should provide multiple means of contact (email, cell phone, text, etc.).
Next, ensure that you’ve given enough details about the house. If people are searching for a specific number of rooms but your listing doesn’t mention the number of rooms you have, you might be missing out on several inquiries.
Finally, make sure your photos are high resolution and well-lit. You want to make sure visitors to your listing can get a clear idea of what your home looks like. If your photos are small, dark, blurry, or if they make the house look cramped and cluttered, you should retake your photos or consider hiring a photographer.
Getting more offers
If you’ve had plenty of inquiries and showings but you aren’t getting any offers there may be a deeper, underlying issue that needs to be addressed. Usually, this means your home needs important repairs and upgrades that buyers simply don’t want to make.
If your house is priced to be move-in ready but it’s not, you’ll have to make some upgrades or lower the price.
Not working with an agent
Sellers can also have a difficult time getting offers if they attempt to sell the home themselves without using a real estate agent. If your home is FSBO (For Sale by Owner), you’re missing out on a number of listing services and connections that an agent can provide.